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Aug 09, 2012
Blog Post

Social Media Marketing: 7 steps for using contests and sweepstakes to promote your brand

SUMMARY: While many Facebook pages and Twitter accounts offer strong value, the average corporate account can find it challenging to develop a following without an incentive. Social media-based contests and sweepstakes can work as the perfect incentive for many marketers. Read on for three mini-case studies, in addition to seven steps for using contests and sweepstakes to promote your brand.
While many Facebook pages and Twitter accounts offer strong value, the average corporate account can find it challenging to develop a following without an incentive. Social media-based contests and sweepstakes can work as the perfect incentive for many marketers. Read on for three mini-case studies, in addition to seven steps for using contests and sweepstakes to promote your brand.

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