November 26, 2001
Blog Entry

WordBiz Survey: 30% Subscribe to Web Content

SUMMARY: No summary available.
Reader Debbie Weil writes in, "A survey last week in my e- newsletter WordBiz Brief reveals that 30 percent of respondents DO PAY for online subscriptions to e-newsletters or Web sites. The question was not, "WOULD YOU PAY" but "do you currently pay to subscribe." Pubs and sites subscribed to included the Wall Street Journal Online, John Audette's Adventive discussion lists and Hoovers.com. Whereas 70 percent do not pay for anything.
Respondents are from 3,500 subscribers to WBB, one-third from outside the U.S. (primarily UK, Australia, Canada)."

http://www.wordbiz.com

Improve Your Marketing

Join our thousands of weekly case study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions