Per my Blog last week about Google selling text ads to be placed contextually on 3rd party content sites (vs. other search engines), they have at last officially posted the info on this new program.
To qualify you must have at least 20 million pageviews a month, which leaves just about every niche site on the Web out of the picture. It makes sense from an implementation perspective; doing deals with a zillion little sites would be a royal admin pain. The fact is Google already sells to a zillion little advertisers who buy through its automated system, so I guess I expected the brand to serve their small publisher counterparts on the other side.
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