We’re given lots of business cards from sales reps and business development folks from Web-marketing service firms when we’re out hobnobbing. And every one of them gets a courtesy follow-up email the next day because that’s the kind of nice people we are. Amazingly, 15% (yes, we did the math) of these emails bounce back to us. Why? Because our new friends’ email addresses on their business cards are either typos or outdated. (Yes we double-checked.) So, out of every 10 sales reps 1.5 have the wrong email address on their card. Have you checked your reps’ cards recently?
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