Banner Ad Average Click Rate by Size
(Arranged from largest to smallest ad size)
Click here to see larger, printable version of this chart
When it comes to banner ads, asking about click rates actually misses the point. As this chart demonstrates, response rates for online ads are typically low, no matter what their size. Ironically, low clicks donít necessarily mean the ads arenít working.
Online ads are branding tools. Direct clicks are simply a happy byproduct. In the context of direct response, online ads appear to be, at best, moderately successful.
Given this moderate success, itís important to maximize response -- because ads that garner any clicks are likely doing a good job fulfilling their real purpose: strengthening brand and catching the eye.Useful links related to this articleNot a Subscriber to Sherpa's Chart of the Week? Click Here to Get a New Chart Delivered to Your Inbox Every Tuesday!
More Research Data from Sherpa:
MarketingSherpaís 5th Annual Business Technology Marketing Benchmark Guide 2008Ė09: