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Sep 19, 2006
Article

Annual Report: 3,944 Marketers Say What's Working in SEM -- Top 7 Results From MarketingSherpa's Search Benchmark Study

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SUMMARY: First, a big thank you to everyone in the Sherpa community who responded to our annual call for real-life search marketing data this August. 3,944 of you answered, making this the *biggest* search study of all time.

Here's the Executive Summary we promised you in return, featuring seven results charts including:

- What gets the highest ROI? SEO vs PPC vs email
- Three-year trends in keyword buying
- Click fraud
- PR and search marketing

Plus, you'll also see a new eyetracking heatmap revealing how consumers interact with Google search pages these days:
Here's your download link to the the PDF:
http://www.marketingsherpa.com/exs/SMBGExcerpt_07.pdf
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Comments about this Article

Sep 19, 2006 - Mike of LeisureLink says:
Regarding the eyetracking heatmap of the Google One Box: can anyone tell me if similar studies have been performed with online travel sites such as Expedia, Travelocity, etc... and if so, can you point me to a place where they can be viewed or copied?


Sep 21, 2006 - Neal Raisman of AcademicMAPS says:
This is an important piece. So much so that I linkled my blog www.academicmaps.blogspot.com to the executive summary and posted a comment to my readers to go and read it. Good piece that would be even better with some ideas on how to optimize.


Dec 03, 2006 - SJP of SJP says:
Just dropping in to learn some new info about SEM. Interesting article. I have found that A great way to get exposure to your website is through creating a Website Promotion



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