SUMMARY: MarketingSherpa's fifth annual Search Marketing Benchmark Guide has been completely rewritten and re-researched. Here's your download link to the executive summary PDF, which includes new data from 1,928 search marketers highlighting:
- Budgeting for search strategy
- Impact of search advertising on brand metrics
- Results based on location of searchers
- Inroads of analytics behind Google
- Most under-used metrics by search marketers
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