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Jan 05, 2009
Article

New Research from Sherpa: 1,763 Marketers Reveal Top Strategies for Email in Economic Downturn

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SUMMARY: No summary available.
Almost 1,800 marketers – 45% more than last year – responded to our annual request for real-life email marketing data for the 6th edition of MarketingSherpa’s Email Marketing Benchmark Guide. Thanks to everyone who participated.

Download this special 14-page PDF featuring research highlights, four practical data charts, and an eyetracking heatmap. New data and stats feature:
- Email's resurgence as a marketing tactic during the economic downturn
- Marketers' attitudes toward email budgets and correlation with performance
- Eyetracking heatmap on how to overcome image-blocking in email
- Opportunities for international email marketing

To download the Executive Summary, click here:
http://www.marketingsherpa.com/exs/Email09Excerpt_9927.
df
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