December 01, 2006
Article

Sherpa's Annual Email Study Results: 3,637 Marketers Reveal Best Email Tests + New Eyetracking Heatmap

SUMMARY: No summary available.
Wow. 3,637 MarketingSherpa readers participated in November's email study, which makes it the world's biggest study of what works in email (and what doesn't). Many thanks to everyone who helped out.

Here's the Executive Summary of results we promised you, including:

- Best and worst email tests based on ROI
- Eyetracking study of an ecommerce email
- What B-to-B marketers need to know about filters
- How many of you are budgeting for mobile marketing

Plus, happily surprising data from you about the increasing value of your email programs:
http://www.MarketingSherpa.com/exs/EMBG07_execsumm.pdf

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