January 03, 2006
Article

You're Invited to MarketingSherpa's Email Marketing Summit in April

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By Publisher Anne Holland

Late last fall when I asked you to nominate speakers for our new Email Marketing Summit, I never dreamed how big this thing was going to get.

More than 300 nominations poured in, plus literally thousands of inquiries about dates, tickets, and location.

We were overwhelmed. It was like being a wedding planner for an intimate close-friends-and-family affair that explodes into a 1,000+ guest extravaganza. Exciting yet stressful.

After having to change dates, locations, and sizes of literally everything (number of speeches, booth floor space, networking parties, etc), we're finally, belatedly, ready to formally announce the Summit. Quick notes:

Title: MarketingSherpa's Email Summit & Expo

Location: Chicago

Date: April 20-21, 2006

Invited speakers include: HPshopping.com, ConAgra Foods, E-LOAN, IBM, Intercontinental Hotels, ChristianityToday, Sun Microsystems, Conde Nast, Bookspan, Applied Biosystems, and dozens more.

Per your requests, we'll have special tracks and advanced how-to panels dedicated to:

- Business-to-Business email marketing - Growing a bigger & healthier list - Email newsletters: Content, layout, strategy - E-retail/ecommerce email tactics - Fundraising via email (non-profit) - International & multinational tactics - Deliverability and legal - Loads of data and measurement tips - Advanced & alternative tactics from RSS to event-triggers

Thanks for your patience these past 60 days as we sorted out the new very much bigger Summit & Expo. Details are posted online (link below), and we'll be sure to keep updating that page as more speakers and sponsors are confirmed.

What a whirlwind to begin the New Year with! Here's that link: http://www.sherpastore.com/Email-Summit.html


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