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SUMMARY:
Preview Email Summit 2014 keynote speaker Dan Ariely in this article from the MarketingSherpa archives. Both the article and his keynote focus on his insights as a Professor of Psychology and Behavioral Economics at Duke University and best-selling author.
Ariely delves into the irrational nature of many decisions, and how to apply these behavioral trends to your marketing. Among his insights: focus groups are bunk. |
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