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Case Study #CS23001:

How Verizon Revamped its Site to Garner a Million Consumer Online Registrations

Summary: Maria Malicka recently completed one of the most megalithic site revamps of all time. When telecom giants Bell Atlantic and GTE merged together to found Verizon it was Malicka's job to pull their two separate Web sites together into a single even more effective one. (Can you imagine the potential headaches?) If you work for a very big organization, you will appreciate hearing how Malicka managed this feat while juggling politics and more than 200 legacy systems. On the other hand, if you are a marketer or Web leader involved in revamping a site for a smaller company, and you think your job is tough, read this Case Study! continue...
Posted: May 30, 2002

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