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Case Study #CS29989:

Multivariate Test Lifts Subscription Site’s Revenue 697% - Before & After

Summary: If your conversion rates are in the doldrums and you know you need to spice up your offer, a multivariate test might help get the boost you’ve been hoping for.

Here’s a real-life Case Study that shows how one subscription site tested headlines, banner ads, pricing, bonus offers and six other variables. Best of all, a higher price came out on top. Includes before-and-after images and results. continue...
Posted: May 24, 2007

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