If your conversion rates are in the doldrums and you know you need to spice up your offer, a multivariate test might help get the boost you’ve been hoping for.
Here’s a real-life Case Study that shows how one subscription site tested headlines, banner ads, pricing, bonus offers and six other variables. Best of all, a higher price came out on top. Includes before-and-after images and results. continue...
Posted: May 24, 2007
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How Whirlpool Took a 180-Degree Turn with Just One Test
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