Practical Case Studies, Research and Training for Marketers

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MEC200: Design Your Offer - live online, interactive course

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How to accelerate sales deals that have stalled

How to accelerate sales deals that have stalled

August 19, 2025 — Six steps to help you work with Sales to get those stuck deals moving.

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Customer-First Marketing: To truly be customer-obsessed, respect the customer’s time (podcast episode #149)

Customer-First Marketing: To truly be customer-obsessed, respect the customer’s time (podcast episode #149)

August 14, 2025 — Dana Bodine, US VP of marketing, Trustpilot, discussed dumb wins, trust building, turning challenges into creative opportunities, and navigating a digital marketing career path.

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How to tap into your ideal customer’s motivations with your social media posts

How to tap into your ideal customer’s motivations with your social media posts

August 12, 2025 — Six steps to help your social media marketing.

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