MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
January 11, 2018
January 10, 2018 — Learn how the team at SAP balanced the need for unique, industry-specific content to fill an extensive campaign reaching out to 19 disparate industries while maintaining a consistent look, feel and voice, ultimately driving a 4.5% increase in email opens, over 9 million impressions, and significant pipeline.
January 5, 2018 — Marketing is the strategy of educating customers about a company’s choices in the marketplace, who their product or service will be a good fit for, and who it won’t. Advertising is then used to take that strategy and communicate it to an audience. Read on to learn more.
January 4, 2018 — When planning MarketingSherpa Summit, we sifted through many speakers looking for the best example of customer-first marketing. We hit the jackpot with Scott Dikkers, founding editor of The Onion. Learn how the team at “America’s Finest News Source” built an engaging relationship with its audience, wrote attention-grabbing headlines, tapped into trending topics and managed creative talent.
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In your organization, which channel has the most impact to maintain/increase customer retention?— MarketingSherpa (@MarketingSherpa) January 8, 2018
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Customers as Value-Creating Partners, Not Just Value-Extraction Targets
Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000