Research and insights on attracting and converting B2B leads
The pressure for B2B marketers is on. Modern B2B buyers have an increasing tendency to research purchasing decisions online long before they engage with Sales. Customers are empowered with information. Winning over modern B2B buyers requires organizations to revolutionize their marketing approach, and the barriers to success are vast.
Facing great scrutiny, we must act on the buyer’s terms, tie all activities into revenue, and continually optimize performance. Overall success will depend on our ability to influence change throughout organizational levels, and build strategies for buyer-centric lead generation and funnel optimization.
The B2B Marketing Benchmark Report, based on a survey of 1,745 B2B marketers in June 2011, examined the top challenges B2B marketers face, the barriers that exist in preventing success, and best practices in overcoming them to attract and convert the B2B buyer.
Highlights of the study:
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