Beyond Advertising: Creating Value Through all Email and Mobile Touchpoints

MarketingSherpa Summit was filled with real-world case studies from your peers. This webinar provides an opportunity to step outside your day-to-day role and ask big questions like, “Where do I want to take my organization, department or individual career?” — and learn how to transform your organization and career with customer-first marketing philosophies.

To help you do that, we’ve invited a pioneering researcher focused on reinventing advertising and marketing. In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.


In this webinar, you will learn:

  • The five forces of change affecting marketing and advertising
  • Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers
  • How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking

About Catharine Hays

Catharine HaysCatharine is the founding executive director of the Wharton Future of Advertising (WFoA) Program, a leading global research collaboration bridging academia and practitioners. Previously, she led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She is the co-author of Beyond Advertising: Creating Value Through All Customer Touchpoints (Wiley) and the Wharton Marketing Department’s co-host for the “Marketing Matters” radio show on Business Radio Powered by the Wharton School on Sirius XM 111.