MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
January 23, 2018
January 19, 2018
January 18, 2018
January 17, 2018 — Ari Sheinkin shares his team’s journey to change the way IBM’s marketing department worked, building a framework which integrates analytics and data into an overall marketing system. He also reveals the seven key truths that IBM has learned and that every marketer within their organization needs to know.
January 12, 2018 — How do customers add value? Everything from providing feedback, to word-of-mouth marketing, to being early adopters for new products. However, I would argue that customers must first be satisfied before they are willing to engage in any of these activities.
January 11, 2018 — The Dell EMC Global Content Strategy team was faced with the challenge of moving from technology- and product-heavy content to a storytelling and customer-centric approach in a business that was traditionally focused on speeds-and-feeds.
Get the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Where do you find the most inspiration for your marketing campaigns?— MarketingSherpa (@MarketingSherpa) January 22, 2018
Download a free 54-page report to learn about our latest discoveries based on research with 2,400 consumers.
Winning the Negative Moment of Truth
Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000