MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
How to Avoid the Hard Sell in Your Consumer Marketing: 3 quick B2C case studies with results
October 25, 2021
3 types of customer needs (and how companies solved these needs with their marketing)
October 13, 2021 — How can you make your customers’ lives easier? Help them save money and live a life in tune with their values? Perform better at work? The answers to questions like these are the core of successful marketing strategies.
Curiosity and Marketing: 3 quick case studies with results
October 11, 2021 — As marketers, our job is based on helping other people – strangers – see value in what our companies and clients offer. If we are not curious about these other people, how can we possibly succeed?
Marketing Storytelling Examples: How 3 brands told their stories (with results)
October 6, 2021 — Storytelling is a much more effective way to get someone to accept an idea than forcing your viewpoint on them. Here are three quick case studies of marketing storytelling from a software company, fitness app, and nonprofit.
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