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From Static to Cinematic: How switching from image ads to video ads helped wedding dress shop increase site traffic 30%

From Static to Cinematic: How switching from image ads to video ads helped wedding dress shop increase site traffic 30%

October 22, 2024 — Give this article a quick read. And then take another look at your marketing to see if you’re using the most effective media.

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B2B Marketing Leadership: The higher you get in the organization, the more details you need to know (podcast episode #115)

B2B Marketing Leadership: The higher you get in the organization, the more details you need to know (podcast episode #115)

October 17, 2024 — Listen to Jim Kruger, Executive Vice President and Chief Marketing Officer, Informatica, discuss integrating branding and demand generation, eliminating silos, and testing and iteration.

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AI Implementation: A practical guide to 6 levels of artificial intelligence maturity, with a real-world illustration

AI Implementation: A practical guide to 6 levels of artificial intelligence maturity, with a real-world illustration

October 15, 2024 — In an era where digital transformation is imperative, AI remains critically underutilized — a barrier and opportunity we unpack through a unique case study.

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