Practical Case Studies, Research and Training for Marketers

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AI-driven Marketing Insights: Interview with a ‘marketing professor’ who can help train your team

AI-driven Marketing Insights: Interview with a ‘marketing professor’ who can help train your team

March 6, 2024 — Discover AI's impact on marketing training in this post, featuring an ‘interview’ with MECLABS AI's Marketing Professor expert assistant.

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Content Marketing and Advertising: Be mindful of the ‘curse of knowledge’

Content Marketing and Advertising: Be mindful of the ‘curse of knowledge’

March 5, 2024 — Purna Virji, Principal Consultant of Content Solutions at LinkedIn, and author of the book ‘High-Impact Content Marketing,’ discussed measurement planning in content marketing, authentic storytelling, and collaborating with Sales.

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Brand Differentiation: Examples from organic social media content and paid performance advertising

Brand Differentiation: Examples from organic social media content and paid performance advertising

February 27, 2024 — Read on for quick case studies from an AI platform and a car finance and loan company.

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