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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics, and inspiration to improve their results

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Latest Resources

Buying Versus Building: Which is right for you?

February 12, 2016

B2C Marketing: Video app uses behavioral data to increase message engagement 171%

February 11, 2016


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B2B Marketing: How Citrix used an automated guidance system to double conversions of free trial users

February 10, 2016 — Citrix installed an automated platform to walk customers through the product experience. As a result, customers who had access to the platform converted at twice the rate of those who didn’t.

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Marketing Research Chart: Content preferences of 530 global executives

February 9, 2016 — Read on and watch the video to discover what kinds of content business executives find most useful, and how they prefer to consume content as we discuss survey results with Heather Taylor, Director of Content Strategy in North America, The Economist.

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Building Customer Experience by Looking at Event Marketing

February 9, 2016 — When creating a product for your customer, where do you begin? Read on to learn the steps involved in planning an event like MarketingSherpa Summit 2016.

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