MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
July 27, 2016
Website Optimization: How Brian Gavin Diamonds overcame 'mobilegeddon'
July 22, 2016
Social Media Marketing: How a custom jeweler's creative Vine campaign reached 6 million loops
July 21, 2016 — With new social platforms launching regularly these days, how do marketers decide which platforms to explore and which to pass by?
For Danny Gavin, Vice President and Director of Marketing, Brian Gavin Diamonds, taking on one such platform allowed his team to compete with both online and local competitors in a cost-effect manner. Brian Gavin Diamonds was one of the first online jewelers to establish a presence on Vine.
In his MarketingSherpa Summit 2016 presentation, he shared some of the guiding strategies his team used when creating Vine videos. The integrated campaign they implemented using Vine generated over a million views in the first few weeks.
Email Marketing: How triggered email sends helped grow ecommerce 53% for Zachys Wine & Liquor
July 20, 2016 — Mainly focused on offline retail, in 2013 Zachys Wine & Liquor began optimizing online shopping for customers, with triggered emails based on behavior as the cornerstone. See how they grew ecommerce by 53% while starting three triggered campaigns to help reclaim cart, browse and search abandoners.
SMB Chart: How retailer KPIs are trending
July 19, 2016 — Is your website traffic increasing or decreasing? What about conversion rates? Cart abandonment? To help SMB retailers benchmark their performance, we look at data for seven common KPIs in this MarketingSherpa Research Chart article.
Get the latest research on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Content Marketing Generated a 5,100% ROI for Health Care Innovator Optum
Read More »