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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics, and inspiration to improve their results

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Latest Resources

B2C Marketing: Infant care startup builds up trust to drive a 12x lift in sales conversion

June 23, 2016

Email Marketing: How NakedWines.com used email to maximize lifetime value and increase app downloads by 125%

June 22, 2016

Ecommerce Chart: Number of product lists across 9 product categories on Amazon Marketplace

June 21, 2016

 



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More from MarketingSherpa Reporters

Customer-first Marketing: Do you put your customers’ interests first?


June 21, 2016 — You are not your customers. To truly practice customer-first marketing, you have to determine what they want, not what you would want in a similar situation.

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Book Giveaway — Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets


Deadline: June 26, 2016 — In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.

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Customer-centric Marketing: 5 takeaways on consumer behavior from researchers and strategists [Part II]


June 17, 2016 — In planning for MarketingSherpa Summit 2017, our team has come across 10 key takeaways from the marketing industry’s biggest thought leaders. Read on to discover how the latter five insights can help your team to become truly customer centric.

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