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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics, and inspiration to improve their results

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Latest Resources

MarketingSherpa Weekly Book Giveaway: The TV Brand Builders by Andy Bryant and Charlie Mawer

Deadline: May 8, 2016

Customer Testimonials: 3 ways to leverage your customers to help tell your product’s story

April 28, 2016

Email Marketing: Ecommerce store sparks a 92% increase in email revenue with three automated series

April 27, 2016


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More from MarketingSherpa Reporters

Email Research Chart: Email opens trends on mobile devices in 2015

April 26, 2016 — As mobile opens have surpassed desktop opens, more and more marketers are faced with the challenge of creating mobile-friendly emails. This week, we look at the email open trends of the most popular mobile device types, and how marketers can optimize for mobile in general and for iPhones, specifically.

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Four Simple Ways to Become a More Customer-Centric Marketer

April 26, 2016 — A follow-up piece, this post takes the idea of company logic and gives actionable suggestions for how to fight against it to become a customer-centric marketer. By following four simple ideas, you can bring your customer’s voice into the board room.

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Email Marketing: 6 steps to re-engaging subscribers and cleaning your list database

April 22, 2016 — List hygiene should be a part of any email marketing strategy, but it’s also one of the most dreaded parts. Read on to learn how to re-engage inactive subscribers and clean your email list to improve campaign performance in six steps.

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