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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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July 20, 2016 Mainly focused on offline retail, in 2013 Zachys Wine & Liquor began optimizing online shopping for customers, with triggered emails based on behavior as the cornerstone. See how they grew ecommerce by 53% while starting three triggered campaigns to help reclaim cart, browse and search abandoners.

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July 19, 2016 Is your website traffic increasing or decreasing? What about conversion rates? Cart abandonment? To help SMB retailers benchmark their performance, we look at data for seven common KPIs in this MarketingSherpa Research Chart article.

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