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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Latest Resources

Email Marketing: Jose Palomino with five critical questions every value proposition must answer

November 25, 2015

MarketingSherpa Consumer Purchase Preference Survey: Demographics of customer reasons to follow brands’ social accounts

November 24, 2015


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MarketingSherpa Weekly Book Giveaway: Practical Text Analytics by Steven Struhl

Deadline: November 29, 2015 — Practical Text Analytics provides guidance on the application of text analytics for marketing professionals. It helps marketers clarify and organize confidently the confusing array of methods, frame the right questions and apply the results successfully to find meaning in any unstructured data and develop powerful new marketing strategies.

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Learning About Your Customers Through Testing

November 20, 2015 — In this interview from the MarketingSherpa Media Center at MarketingSherpa Email Summit 2015, Mike Loveridge of Humana shares the importance of embracing a culture of testing and listening to your customers.

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November 19, 2015 — Watch MarketingSherpa award-winner Aaron Buchanan of Finish Line share the benefits of email segmentation, how to translate personalization into the digital sphere and how to remedy cart abandonment.

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