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September 24, 2025
How to improve the conversion rate of a landing page for a local service business
September 17, 2025
Cross-cultural Marketing & Management: Walk the market (podcast episode #151)
September 9, 2025 — Katherine Melchior Ray, lecturer, UC Berkeley, discussed human-centered marketing, global branding, and cultural adaptation.
How to determine what advertising and marketing messages to test next
September 4, 2025 — Step-by-step approach supported by real-world case studies.
August 26, 2025 — Melissa Archer-Wirtz, CEO, Century 21 Circle, discussed brand rollouts, internal messaging, and creating a five-star experience.
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