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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Latest Resources

Personalized Marketing: Choosing your targets wisely

May 22, 2015

Inbound Calling: Phone calls from PPC and direct mail reach 30% conversion

May 21, 2015

Mobile Optimization: How a B2B ecommerce company used responsive design to increase revenue by 180%

May 20, 2015


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More from MarketingSherpa Reporters

Email Marketing: Ecommerce company expands email program and increases revenue 384%

May 19, 2015 Discover how one brand's use of an email welcome series, a cart abandonment campaign and giveaway announcements increased order volume 478%.

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Email Marketing Chart: How subject line length affects open rates

May 19, 2015 Read on to learn how an analysis of 9,313,885 emails examined how subject line lengths affect average read rates and what lengths (if any) are more successful than others.

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The Hidden Side of Email Marketing: The once-and-done option, A/B testing and a supersmart kind of dumb

May 19, 2015 Learn from Stephen J. Dubner, co-author of Freakonomics, how to engage with new customers by challenging your marketing strategy's status quo.

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