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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Email Marketing Chart: How send frequency impacts read rate

September 1, 2015

SMB Marketing: How an online store generated 659% three-year revenue growth

September 1, 2015

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Ecommerce: Why online retailers are experimenting with brick-and-mortar locations


August 28, 2015 According to Advertising Age, virtual marketing has become the norm. However, some ecommerce retailers have recently invested in the opening of brick-and-mortar stores to establish better relationships with their customers. Watch Debbie Hauss's interview to learn why expanding to brick-and-mortar stores is becoming common for online retailers.

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August 27, 2015 There is one question that always plagues marketers: What do customers want? At MarketingSherpa MarketingExperiments Web Optimization Summit 2014, a panel of industry experts attempted to answer that weighty question by explaining tests they had used in their optimization efforts.

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Email Marketing: Ecommerce retailer increases email revenue 71% with personalized content layout


August 26, 2015 The marketing team at The Clymb had a wealth of great content, but wasn't leveraging customer data to optimize revenue generation and drive lifetime customer value. Read on to see how the team was able to increase email revenue 71% with this personalized email strategy.

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