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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics, and inspiration to improve their results

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Latest Resources

How Customers Become Influencers: Millennial non-moms' and moms' reasons for using social media

October 13, 2015

Copywriting: A 5-step guide to a well-defined copy editing process

October 13, 2015

MarketingSherpa Weekly Book Giveaway: New Brand Leadership by Larry Light and Joan Kiddon

Deadline: October 18, 2015


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More from MarketingSherpa Reporters

Mail-to-Order Marketing Takeaways: 5 lessons to be learned from subscription boxes

October 09, 2015 Subscription boxes are a great way for consumers to enjoy products, yet not all companies are built to fit this business model. What can marketers from all brands learn from the success of subscription boxes? Read on to discover five lessons from boxes that any company can use to promote its product.

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Email Marketing: Last-minute holiday deals preview wins with customer-centric approach

October 07, 2015 Being flexible when your sending calendar is already set can lead to amazing results. When a member of the Ebates team received a holiday preview email that inspired him, the team went to work on a customer-centric send. Learn how this email, which was created in two days, won multiple awards.

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B2B External Communications: How IBM conveys the value of complex products, spotlights innovative employees and entrusts employees with social media

October 06, 2015 Watch this excerpt from &THEN, DMA's annual conference, with Jon Iwata, Senior Vice President of Marketing and Communications, IBM, to discuss how B2B companies can have a voice in a consumer world.

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