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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
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Latest Resources

Inbound Marketing: How three IRCE attendees use social media and content to turn customers into brand enthusiasts

May 26, 2016

Email Marketing: Automated abandonment campaigns drive up Golfsmith's conversion 67%

May 25, 2016

Marketing Research Chart: How likely are consumers to follow influencers' recommendations?

May 24, 2016


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Deadline: June 5, 2016 Beyond Advertising written by Yoram Wind and Catharine Hays, offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society.

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Maximizing Multiple Marketing Platforms for Success

May 20, 2016 When it comes to the world of footwear, Chinese Laundry is leading the not only with shoes but also with the management of multiple ecommerce platforms and point-of-sale (POS) systems. Read on about how you can utilize the platforms your team already has in place, and even incorporate new ones.

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