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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics, and inspiration to improve their results

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Latest Resources

Customer Testimonials: 3 ways to leverage your customers to help tell your product’s story

April 28, 2016

Email Marketing: Ecommerce store sparks a 92% increase in email revenue with three automated series

April 27, 2016

Email Research Chart: Email opens trends on mobile devices in 2015

April 26, 2016


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Four Simple Ways to Become a More Customer-Centric Marketer

April 26, 2016 — A follow-up piece, this post takes the idea of company logic and gives actionable suggestions for how to fight against it to become a customer-centric marketer. By following four simple ideas, you can bring your customer’s voice into the board room.

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MarketingSherpa Weekly Book Giveaway: Scaling Up by Verne Harnish

Deadline: May 1, 2016 — In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business. The goal of this book is to help you turn what feels like an anchor into wind at your back.

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Email Marketing: 6 steps to re-engaging subscribers and cleaning your list database

April 22, 2016 — List hygiene should be a part of any email marketing strategy, but it’s also one of the most dreaded parts. Read on to learn how to re-engage inactive subscribers and clean your email list to improve campaign performance in six steps.

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