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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Latest Resources

Email Marketing: How the New York Public Library translated successful in-person interactions for digital channels

July 8, 2015

MarketingSherpa Weekly Book Giveaway: Email Marketing Rules by Chad White

Deadline: August 2, 2015


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Inbound Marketing: How increased conversion by 20% with reduced choice barriers and targeted content

July 23, 2015 When testing, it is often beneficial to look at the pages with the highest levels of consumer traffic. Discover how one company used a three-phase testing process to create a consistent look and feel across all of its offer pages.

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Email Automation: How an online retailer increased revenue 20%

July 22, 2015 One apparel e-retailer faced an email stagnation problem with occasional batch and blast sends. Learn how a large automation campaign increased revenue 20% when compared to the old email campaign.

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Email Marketing Chart: Mobile versus desktop conversions

July 21, 2015 Mobile email opens have surpassed desktop opens for the first time. How does this affect your email conversion and open rates? Discover how to tackle the most common mobile challenges to optimize your company for mobile.

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