Did your email system mangle this newsletter? Go here to see it online.

Search Library | HelpWanteds | Bestselling Reports | Join/Leave Lists | Get Alerts |

Please forward without cutting. Thank you very much.

December 16, 2004

How to Design & Copywrite Email Postcards for Maximum Results: Includes Tips for B-to-B and B-to-C Marketers

SUMMARY: How long do you think your average opened email is actually looked at by the recipient? A few seconds perhaps.

Even if you're sending a newsletter that's packed with great content, people's eyes are flickering quickly over the screen and then moving on if nothing jumps out at them right away. That's why email postcards can average 50% higher open-to-click rates than newsletters or multi-offer sales alerts.

- The 7 types of marketers who should test epostcards
- How to avoid common copywriting and design mistakes
- What MarketingSherpa learned from a test this week

Plus, be inspired by two fabulous creative samples:

More Recent MarketingSherpa Headlines:
>> How Web Site Eyeball Studies Work & What You Can Learn From Them
>> Special Report: Affiliate Marketing 2005 Do Merchants & Affiliates Have Unrealistic Expectations?
>> Help Wanteds: 24 New Jobs + Post Your Own Opening

... click for complete list of new stories
... click to search SherpaLibrary

Get your Email Marketing Stats Guide for 2005

MarketingSherpa's 2005 Email Stats Guide helps you:

Compare your opt-in, open, click, and conversion rates to the norm for B-to-B and B-to-C
Strategize your 2005 plans & forecast results
Convince your boss (or client) to OK your email marketing ideas

Features 167 incredibly useful charts and tables -- Grab your copy today:

Or call (877) 895-1717

P.S. Did a friend send you this? Sign up to get your own here -
it's award-winning, useful, and complimentary.

P.P.S. Got questions, comments, or ideas for us?
Email feedback@marketingsherpa.com or call
(877) 895-1717 -- thanks!

MarketingSherpa Home | SherpaStore Home | Privacy Policy | Your Questions Answered
Contact Us | Open Access Articles | Career Climber | Wisdom Report | Marketer's Desktop Resource Center