SUMMARY: How long do you think your average opened email is actually looked at by the recipient? A few seconds perhaps.

Even if you're sending a newsletter that's packed with great content, people's eyes are flickering quickly over the screen and then moving on if nothing jumps out at them right away. That's why email postcards can average 50% higher open-to-click rates than newsletters or multi-offer sales alerts.

Discover:
- The 7 types of marketers who should test epostcards
- How to avoid common copywriting and design mistakes
- What MarketingSherpa learned from a test this week

Plus, be inspired by two fabulous creative samples:
http://www.marketingsherpa.com/sample.cfm?contentID=2879