Marketing: Case Studies & Know-How from MarketingSherpa

How To:: 5 Newsletter Strategies that Work Now: Focus on Content, Subs, Ads, Web 2.0

Thu, 20 Nov 2008 00:00:00 EST

B2B email newsletters face a broad advertising slump and challenges from social media and Web 2.0 technologies. But they remain a strong business model for connecting advertisers with a targeted audience. Listen to some top enewsletter publishers to discover the content, subscriber acquisition and advertising strategies that work for them. Includes tips on: o Promoting performance-based advertising options o Developing co-registration offers to generate revenue o Providing must-read content o Adapting to the rise of Web 2.0 and social media channels

Article:: Please Join Us for December 10th Webinar - How to Viral Market

Thu, 20 Nov 2008 00:00:00 EST

You are invited to join a panel of viral marketing experts from 2 to 3:30 p.m. on December 10 for our new virtual webinar How to Viral Market. You've probably heard about a marketing campaign that simply exploded virally, reaching a lot of people in a small amount of time something few other marketing tactics can promise. And now you're considering going viral yourself, but you aren't sure how to begin. MarketingSherpa research shows that viral success is more than good luck; it takes careful planning. So we've created a webinar to demystify the viral process and give you the tools you need to: Run a campaign on a shoestring budget Add a viral element to any marketing...

How To:: How to Recruit Friends to Create Stickiness' for Your Website with Social Media Tactics

Thu, 20 Nov 2008 00:00:00 EST

Social media and Web 2.0 efforts can create stickiness' on a website. But how do you make a website even stickier' to bring customers back or to get them to stick around longer? Here's an answer from a marketer who partnered with 10 bands to build stickiness' for a mobile 2.0 service that has seen an increase in awareness and subscriptions. Includes creative samples and tips.

Article:: 2008 Magellan Awards

Thu, 20 Nov 2008 00:00:00 EST

Every Friday we update upcoming advertising, marketing and PR awards you can nominate yourself for, plus any open speaking gigs we hear about. Quick, free and fun:

Case Study:: How a Consultant Uses Content to Create New Revenue Stream: 4 Tactics

Wed, 19 Nov 2008 00:00:00 EST

Providing relevant educational content to prospects can generate leads. But don't just think of content as one-off pieces of collateral. A retail consulting firm developed free and paid online content that built on each other to intensify relationships with website visitors. By moving prospects down a path from free articles to enewsletter subscriptions to online training, the firm has boosted revenues and enlarged its prospect database.

Case Study:: Recover Subscribers with Single Email: 3 Steps to Clear Up Technical Snafu

Wed, 19 Nov 2008 00:00:00 EST

A database snafu put a retailer in the worst possible place on the cusp of the holiday season -- missing a sizable chunk of possible shoppers. Check out how the retailer responded to recover many of those lost subscribers with just one email. Includes three easy steps and more CAN-SPAM guidance.

Interview:: AOL's Shortcuts' Built Viral Buzz through Peer Referrals: 8 Strategies

Tue, 18 Nov 2008 00:00:00 EST

Raise the volume on your viral buzz by adding peer-to-peer referrals to your marketing campaign. A marketer promoting a new coupon service built on a little buzz with referrals, which now account for 25% of all registrations. Includes tips on using grassroots communities and viral seeding.

Article:: New Chart: Marketers Tailoring Digital Tactics in Recessionary Economy

Tue, 18 Nov 2008 00:00:00 EST

Every marketing tactic gets more scrutiny when budgets face the sting of a struggling economy. Here is a glance at how marketers expect to tailor their investments in digital tactics during a downturn.

Blog Entry:: SherpaBlog: Start Marketing to Smartphones: It's a No-Brainer

Mon, 17 Nov 2008 00:00:00 EST

By Chris Heine, Senior ReporterThe BlackBerry Bold has been unveiled, and many folks compared it at launch to the iPhone. For what it's worth, I think that's a good thing for BlackBerry marketers. Because, no matter the brand, smartphones are not going anywhere.There will be more brands entering this particular technological fray; some might actually outdo both the iPhone and the BlackBerry Bold. And they will drive the wireless market further into the future. Before you know it, the smartphone will be akin to the television set in the late 1970s. Absolutely everyone will have one, and the picture will likely be in color (if not high-definition). Of course, they will be more affordable...

Article:: Enter to Win: 'Marketing Metrics in Action'

Mon, 17 Nov 2008 00:00:00 EST

Measurement sticks at the front of many marketers' minds these days. As budgets are trimmed in anticipation of economic decline,CEOs are demanding increased accountability. And that means marketers must prove that their programs are worth the spend.This 161-page soft cover couldn't have come at a better time. Author Laura Patterson walks readers through the process of applying performance management strategies to create performance-driven marketing.Patterson's focus? Identifying the metrics that match anorganization's marketing needs. The process starts by defining outcomes, then working backward to determine exactly what should be measured.Patterson's approach covers key factors, such as:--relations with the C-suite--alignment with sales and finance--systems and tools--skills and trainingEach chapter outlines tactics needed to get started and process maps to support those...

Marketing: Case Studies & Know-How from MarketingSherpa

How To:: 5 Newsletter Strategies that Work Now: Focus on Content, Subs, Ads, Web 2.0

Article:: Please Join Us for December 10th Webinar - How to Viral Market

How To:: How to Recruit Friends to Create Stickiness' for Your Website with Social Media Tactics

Article:: 2008 Magellan Awards

Case Study:: How a Consultant Uses Content to Create New Revenue Stream: 4 Tactics

Case Study:: Recover Subscribers with Single Email: 3 Steps to Clear Up Technical Snafu

Interview:: AOL's Shortcuts' Built Viral Buzz through Peer Referrals: 8 Strategies

Article:: New Chart: Marketers Tailoring Digital Tactics in Recessionary Economy

Blog Entry:: SherpaBlog: Start Marketing to Smartphones: It's a No-Brainer

Article:: Enter to Win: 'Marketing Metrics in Action'

How To:: How to Recruit Friends to Create Stickiness' for Your Website with Social Media Tactics

Interview:: AOL's Shortcuts' Built Viral Buzz through Peer Referrals: 8 Strategies