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May 13, 2005

SPECIAL REALITY REPORT
RSS is *Not* a Replacement for Email --
Metrics & Best Practices

SUMMARY: It chills our blood when we hear email marketers and publishers blithely state, "I'm thinking about switching over to RSS entirely!"

Oh no. Please don't. RSS is worthy of testing, but it's not an email replacement and it never will be.

Here's why, plus some metrics and best practices guidelines:
http://www.marketingsherpa.com/sample.cfm?contentID=2988
(Open access until May 23rd)

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