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Cybersecurity Marketing: You don’t need to scare people to sell them security (podcast episode #136)
May 1, 2025
April 25, 2025
April 17, 2025 — Listen now to hear Dawn van Hoegaerden, CMO, DefectDojo, discuss empathy as a core skill, career adaptability, and translating technical jargon.
April 15, 2025 — Read on to see an example of switching a CTA to a customer-first objective.
Analytics: Driving business value matters more than perfect models (podcast episode #133)
April 10, 2025 — Listen now to hear Prateek Shrivastava, Advanced Analytics Manager, Cummins, discuss learning from unsuccessful models, understanding business context, and using data to enhance targeted marketing strategies.
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