Quin McGlaughlin
Senior Optimization Analyst, MECLABS Institute
Quin McGlaughlin is currently a Senior Optimization Analyst at MECLABS Institute and full-time distance student at Harvard University, studying psychology and business. He has worked on projects for some of MECLABS’ largest clients ranging from Fortune 50 companies, to defense contractors, not-for-profits, major ecommerce organizations and others. He has also served as Vice Chair of Digital Strategy for the Harvard Extension Student Association, and provided marketing consulting for small and mid-size businesses.
Overcoming Testing Barriers: A how-to session featuring a compliance software company that achieved a 52% lift by testing across 45 pages
BEST PRACTICES TRACK
Tuesday 11:30 - 11:55 AM
To succeed at customer-first marketing you must first truly understand what your customers want – and how you can serve them with your products and services.
One way to do that is with A/B testing. Marketing ideas tend to be company focused, however, A/B testing forces us to form hypotheses that ask a question about the customer.
In this session, Quin McGlaughlin, Senior Optimization Analyst, MECLABS Institute will share a methodology for overcoming testing barriers, and Bryce Miller, Website Optimization Manager, MasterControl, will share how MasterControl got a 52% increase in leads from key pages in three months…and how the experience changed him from being a conversion rate optimizer to a customer theorist.In this session, you will learn: :
