8:00 - 9:00 AM
BREAKFAST & REGISTRATION
9:00 - 9:25 AM
9:25 - 10:45 AM
The Myth of the Brand Promise: How to transform your results by connecting your value proposition with customers’ brand expectation
Featured: Flint McGlaughlin, Managing Director, MECLABS Institute
Learn how to align the value proposition of key customer touchpoints with your brand promise. Then, learn how to communicate that value through all marketing collateral to ultimately earn your customers’ trust.
10:45 - 11:30 AM
BREAK & NETWORKING
Interact with solutions providers to learn more about technology options, demo various products and help select a solution that will most effectively improve your marketing efforts.
11:30 - 11:55 AM
12:05 - 12:30 PM
BEST PRACTICES TRACK
Leveraging the Complex (and Weird) Landscape of Snapchat: A how-to session featuring an HP campaign that generated 10x more engagement
Stef Brower, Global Print Social Marketing, HP
Frank Danna, Director of Social Strategy, Softway
HP decided to build a presence on Snapchat to connect with social media-savvy customers. Learn how this 78-year-old brand created engaging, authentic content on this emerging photo messaging application.
12:30 - 1:30 PM
1:30 - 2:15 PM
MARKETINGSHERPA BEST-IN-SHOW AWARD
Making Your Customer the Hero: How a construction software company increased revenue 53% by doing the opposite of what feels right
Featured: Dan Briscoe, VP of Marketing, HCSS
From landing pages to social media to email marketing, you’ll learn that when you shine a light on your customers and make them the heroes of marketing efforts, conversions and sales will come naturally.
2:15 - 2:45 PM
RAPID-FIRE RESULTS: Get quick ideas for improving your customer-first marketing
Grab some quick, snackable takeaways from case studies that didn’t make it to the stage. With examples from inbound marketers and other marketers just like you, you’ll get ideas that you can apply as soon as you get back to the office.
2:45 - 3:30 PM
Sit down with a handful of your peers and discuss common challenges facing all inbound marketers. Learn from others’ successes and share your own discoveries as you engage in insightful conversation.
3:30 - 4:30 PM
BREAK & NETWORKING
Interact with solutions providers to learn more about technology options, demo various products and help select a solution that will most effectively improve your marketing efforts. Or, book a coaching clinic, where you’ll get a one-on-one learning session with an expert — you’ll get direct feedback on how to optimize some of your own marketing.
4:30 - 5:30 PM
21 and Other Numbers That Changed My Life: Harnessing the power of analytics to better understand customers and improve your marketing
Featured: Jeff Ma, Senior Director of Analytics, Twitter; (Former) Predictive Analytics Expert, ESPN; Kingpin of the Famous MIT Blackjack Team
Learn about the power of analytics from the current Senior Director of Analytics at Twitter (and former kingpin of the famous MIT Blackjack Team, which served as the inspiration for the movie 21). In this featured session, understand the effect analytics can have on your marketing in learning the most insightful details about your customer.
5:30 - 6:30 PM
MEET-AND-GREET & COCKTAIL RECEPTION
8:00 - 11:00 PM
OFFICIAL SUMMIT PARTY