8:00 - 9:00 AM
BREAKFAST & REGISTRATION
9:00 - 9:25 AM
9:25 - 10:45 AM
The Myth of the Brand Promise: How to transform your results by connecting your value proposition with customers’ brand expectation
Featured: Flint McGlaughlin, Managing Director, MECLABS Institute
Learn how to align the value proposition of key customer touchpoints with your brand promise. Then, learn how to communicate that value through all marketing collateral to ultimately earn your customers’ trust.
10:45 - 11:30 AM
BREAK & NETWORKING
Interact with solutions providers to learn more about technology options, demo various products and help select a solution that will most effectively improve your marketing efforts.
11:30 - 11:55 AM
12:05 - 12:30 PM
12:30 - 1:30 PM
1:30 - 2:15 PM
MARKETINGSHERPA BEST-IN-SHOW AWARD
Making Your Customer the Hero: How a construction software company increased revenue 53% by doing the opposite of what feels right
Featured: Dan Briscoe, VP of Marketing, HCSS
Learn how a B2B software company transformed its marketing approach from company-first to customer-first and increased revenue 53%.
2:15 - 2:45 PM
RAPID-FIRE RESULTS: Get quick ideas for improving your customer-first marketing
Grab some quick, snackable takeaways from case studies that didn’t make it to the stage. With examples from B2B marketers just like you, you’ll get ideas that you can apply as soon as you get back to the office.
2:45 - 3:30 PM
Sit down with a handful of your peers and discuss common challenges facing all B2B marketers. Learn from others’ successes and share your own discoveries as you engage in an insightful conversation.
3:30 - 4:30 PM
BREAK & NETWORKING
Interact with solutions providers to learn more about technology options, demo various products and help select a solution that will most effectively improve your marketing efforts. Or, book a coaching clinic, where you will be in a one-on-one learning session with an expert — you’ll get direct feedback on how to optimize some of your own B2B marketing.
4:30 - 5:30 PM
21 and Other Numbers That Changed My Life: Harnessing the power of analytics to better understand customers and improve your marketing
Featured: Jeff Ma, Senior Director of Analytics, Twitter; (Former) Predictive Analytics Expert, ESPN; Kingpin of the Famous MIT Blackjack Team
Learn about the power of analytics from the current Senior Director of Analytics at Twitter (and former kingpin of the famous MIT Blackjack Team, which served as the inspiration for the movie 21). In this featured session, understand the effect analytics can have on your marketing in learning the most insightful details about your customer.
5:30 - 6:30 PM
MEET-AND-GREET & COCKTAIL RECEPTION
8:00 - 11:00 PM
OFFICIAL SUMMIT PARTY