Frank Danna
Content Director, Softway
Frank Danna is the Content Director at Softway (www.softway.com) and co-founder of GhostCodes (www.GhostCodes.com) He's a social influencer as well as a social strategist -- balancing a vital understanding of social platforms and the know-how to properly execute effective campaigns. Danna’s award-winning videos have been viewed more than 60 million times across social platforms. Frank has created and directed ads for over 100 of the world's top brands including ESPN, BMW, HBO, Target, Samsung, Amazon, Uber, and many others.
Leveraging the Complex (and Weird) Landscape of Snapchat: A how-to session featuring an HP campaign that generated 10x more engagement
BEST PRACTICES TRACK
Tuesday 12:05 - 12:30 PM
Snapchat is popular and growing – it has 150 million daily active users and 60% of 13- to 34-year-old Millennials are Snapchatters. But what exactly is Snapchat? A social network? An image messaging platform? Perhaps a multimedia mobile application?
Whatever it is, it is different than most other ways to connect with customers. And this poses a challenge for many marketers – even experienced social media marketers.
So in this session, Frank Danna, Content Director, Softway will teach how customer-first marketers can use Snapchat. And Stefanie Brower, Global Social Marketing, HP will provide real-world examples of how one of the most noted and established technology brands became the first major tech brand on Snapchat and learned how to find its voice while maintaining brand standards.
In this session, you will learn how to:
