Creative Samples Library

Creative Samples from the Innosight newsletter transition project:
Text of direct–mail letter to subscribers announcing the format change

Note: This sample is from the MarketingSherpa article:
How to Transition from Print to Electronic Thought–Leadership Content: 6 Steps to Triple Subscribers

Sample 3 of 4--Click here to return to main samples page for this campaign.
Note: This is a screenshot; links will not work.

With the release of the May–June issue, we announced our transition to a new all–digital delivery model for Strategy & Innovation that will bring more content to you, more frequently, than our current bi–monthly publication approach. With this transition, the nature of the articles and the quality of the analysis will not change; it will simply be more timely, more interactive, and in a format that is encourages sharing with your peers.

This letter confirms details of the transition that were shared then, and adds a few details.

Again, the July–August issue will be the last regular print issue of Strategy & Innovation published. Starting in September, you will receive an email newsletter every other week that will include a mix of stories similar to that currently published in Strategy & Innovation and the Innovators’ Insight.

One step in the transition has already been complete: You will find that the Strategy & Innovation archives on our website now include all issues and articles from May–June 2008 back to September–October 2005. Archives prior to that issue are owned by Harvard Business Press and will be made available in the future.

In order to ensure you will continue to receive the electronic issues of Strategy & Innovation starting in September, you must register at the Innosight website. If you have not already done so, you can register at .

To thank you for being loyal subscribers to Strategy & Innovation, we are offering our print subscribers a free webinar courtesy of Innosight. "Mapping Your Innovation Strategy" features frequent Strategy & Innovation contributor Scott D. Anthony discussing the innovation strategy lessons learned in the field from work with top companies such as Bell Canada and others. In order to download your free copy of this webinar, log in with the user name and password you registered with, then go to (link) and click "purchase." Once the webinar is in your shopping cart, enter this code to make the purchase free: (code here).

You may direct any questions to or to me at

We want to thank you for your interest in S&I and we look forward to continuing to provide you with the best insights into innovation.


Renee Hopkins Callahan
Editor, Strategy & Innovation
Editor, InnoBlog (