Creative Samples Library

Creative Samples from the Innosight newsletter transition project:
Text of email message to subscribers announcing the format change

Note: This sample is from the MarketingSherpa article:
How to Transition from Print to Electronic Thought–Leadership Content: 6 Steps to Triple Subscribers

Sample 2 of 4--Click here to return to main samples page for this campaign.
Note: This is a screenshot; links will not work.


Thank you for your recent request to subscribe to Strategy & Innovation. We are excited to announce that we are in the process of developing a new all–digital delivery model for S&I that will bring more content to you, more frequently, than our current bi–monthly publication approach. The nature of the articles and the quality of the analysis will not change, it will simply be more timely, more interactive, and in a format that is encourages sharing with your peers.

During the transition period, we will continue to accept new subscribers and renewals, but will not be processing payments. Your credit card will not be charged and if you sent a check, it will be returned to you. You will be added to our subscriber list and receive complimentary copies of each upcoming issue of S&I and Innovator’s Insights. You will also be kept apprised of our migration to the new, "real time" distribution model so you won’t miss a single article.

We want to thank you for your interest in S&I and we look forward to continuing to provide you with the best insights into innovation.

Renee Hopkins Callahan
Editor, Strategy & Innovation
Editor, InnoBlog (