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May 8, 2006

Classic Interview:
7 Tips on Sponsoring Interactive Games - Demographics, Effectiveness & Cost

SUMMARY: Ever considered planting your brand in the middle of an interactive game like McDonalds does in SimCity? You can get billions of exposures in your chosen demographic for a very low CPM. Find out the price-range, how it works and what demographics you can reach in this MarketingSherpa classic interview:
http://www.marketingsherpa.com/article.php?ident=23213
(Open access until May 18th)

More Recent MarketingSherpa Headlines:
>> MarketingSherpa Ecommerce Benchmark Data for 2006:
Audio Conference MP3 & PDF Presentation
>> Why Lower-Level Managers Are Better Leads Than VPs and
C-Level Execs -- 11,295 Technology Buyers Interviewed
>> Help Wanteds: 32 New Job Openings + Post Your Own Opening
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NEW Ecommerce Benchmark Guide

Ecommerce Benchmark Guide 2006

311 charts & tables, and
23 eyetracking heatmaps
Click for table of contents

New 2006 Data:

  • Eyetracking "heatmaps" for Amazon, eBay, Dell, Wal-Mart, Best Buy, Apple, Bombay, QVC & Circuit City
  • 1,101 marketers' real-life data
  • Shoppers reveal why they abandon carts
  • "Best-of" data from 94 more studies
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