Email Summit 2015

Watch Full Sessions from Email Summit 2015

Find out more about
MarketingSherpa Summit 2016 >>

 

What Customers Want: How Finish Line grew email revenue 50% by personalizing the customer experience

Download the session slides

 

Aaron Buchanan, Digital Personalization Manager, Finish Line

Implementing basic segmentation to personalize the experience for subscribers is a great beginning to achieving relevancy. Finish Line, a top athletic footwear and apparel retailer, was off to a promising start, and the marketing team aimed to turn that small win into a victory.

Download the session slides

 

Skills

 

Delivering Value
Damien Coullon, Senior Product Manager, LinkedIn
Stephen Hiller, Lead Web Developer, LinkedIn

Hands-on Live Test Lab
Tessa Srebro, Lead Generation and Marketing Associate, VolunteerMatch
Lauren Wagner, Senior Manager, Engagement, VolunteerMatch
Jon Powell, Senior Manager, Executive Research and Development, MECLABS Institute

Going Beyond List-based Email Marketing
Stephen Bruner, Marketing Manager, Vertical Markets, Precor

2015 MarketingSherpa Award Winner: Readers' Choice Award
Shawna Dahlin, Senior Email Marketing Manager, Microsoft Store

Quick Tips: Elements of email
Shaun Brown, Partner, nNovation
Ryan Phelan, VP Global Shared Services, Acxiom
Jessica Best, Digital Marketing Evangelist, emfluence
Justine Jordan, Marketing Director, Litmus
Jeffery Anderson, Digital Marketing Manager, A Place For Mom

Strategy

 

How to Build a Relevant Customer Experience Using Data You Already Have
Jacquelyn Kearns, SVP, Global Digital, Dun & Bradstreet
Jeannine D'Allegro, VP, Global Leader of Digital Properties, Dun & Bradstreet

How to Use Email Behavior Data to Identify and Validate Consumer Segmentation
Jeff Koleba, Vice President, Marketing and Programming, The Kentucky Derby
Kate Ellis, Marketing Analyst, The Kentucky Derby

Quick Tips: Technology selection
Preston Wily, President, Sewell
Charles Nicholls, SVP, Product Strategy for Marketing Solutions, SAP
John A. Caldwell, Principal and Founder, Red Pill Email
Michael Kelly, Co-founder, Business Development, ClickMail
Diana Primeau, Director of Member Services, CNET

Award Winners

 

2015 MarketingSherpa Award Winner: Best B2B Email Campaign
Mary Abrahamson, Email Marketing Specialist, Ferguson

2015 MarketingSherpa Award Winner: Best B2C Email Campaign
Aaron Buchanan, Digital Personalization Manager, Finish Line

2015 MarketingSherpa Award Winner: Readers' Choice Award
Shawna Dahlin, Senior Email Marketing Manager, Microsoft Store

Keep up-to-date with the latest news on MARKETINGSHERPA SUMMIT 2016