Creative Samples Library

Loblaws' User-Generated Content Initiative

Note: This sample is from the MarketingSherpa article:
Case Study: How User-Generated Content Drives In-Store Sales for Grocery Chain

  1. PC Loyalists club: rate and review
    - Home page
    - Smokin' Stampede Beer & Chipotle Barbecue Sauce review
    - Recalled product example
  2. You've spoken and we listened letter
  3. Weekly flier cover
  4. In-store signage
  5. Insiders promo sample