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May 26, 2004

#1. Switching from Consumer Packaged Goods to High-tech Marketing: Scott Langmack's Lessons

#2. Searches: 14 New Jobs and 6 New Seekers Available



#1. Switching from Consumer Packaged Goods to High-tech Marketing: Scott Langmack's Lessons

Scott Langmack had a healthy career in consumer packaged goods (CPGs) working for such brands as Clorox and Pepsi, when Melinda Gates personally headhunted him for Microsoft.

In our exclusive interview, Langmark discusses how his CPG lessons paid off in high-tech, and why he'd never go back to consumer marketing:
http://www.marketingsherpa.com/sample.cfm?contentID=2719


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... click for complete list of new stories
... click to search SherpaLibrary

#2. Searches: 14 New Jobs and 6 New Seekers Available

Note: Want us to mention your search? We do *not* charge for the service and we update listings every Wednesday.

Your posting must involve marketing, advertising, or PR. *No* sales, entry-level positions or consultants please. Posts subject to editing. Email info to careers@marketingsherpa.com


Opening: Marketing Database Analyst, Camarillo, CA

Seeking experienced Marketing Database Analyst to join rapidly expanding retail, catalog and ecommerce organization. Must have strong communication skills, be able to coordinate work across multiple departments and look for ways to build a better mousetrap. Go-getters only need apply. 3+ years database marketing experience preferably in a multi-channel environment, 3+ Years MS-SQL Server experience, 1+ Years Crystal Report Writer experience (or similar report writer), LISTSERV experience is helpful, Java or ASP.Net and DB2 experience is helpful.
Send resume to mvrieze@harborfreight.com


Opening: Senior PR Associate, MyFamily.com, Provo, UT

MyFamily.com, one of the largest paid sub services on the Internet, is looking for PR professional with a creative mind and excellent communications skills. Will be intricately involved in expanding the company's presence and visibility in national print, online and broadcast media. Ideal candidate is someone who has developed and maintained relationships with top-tier media through coordination of extensive media interviews and product reviews. Based in Provo, Utah. 6-8 years experience in PR or related field. Email: mkevans@myfamilyinc.com


Opening: Internet Marketing Manager, Sylvan Learning Center, Baltimore, MD

Responsible for managing all aspects of online marketing, including strategic planning, development and maintenance of corporate website (educate.com), maintenance of individual learning center websites, management of national online media campaign and publishing the Successful Student online newsletter. Seeking marketing professional with minimum 5 years Web experience, online media and Web analytics. BA or BS necessary, MBA preferred. Apply directly to
http://educate.hrdpt.com/cgi-bin/a/highlightjob.cgi?jobid=1160


Opening: Program Manager, Online Marketing, AOL

AOL seeks candidate to manage online (acquisition) marketing efforts for AOL Voice Services. Key responsibilities: development, testing, execution, and analysis of online programs, such as pops, emails, banners, registration paths, etc. BA, 4+ years of experience, DM, project management, forecasting, budgeting, analytical skills required.
For more info: http://www.aoltimewarner.com/careers/
Requisition # 22248BR Resumes to: patriciahader1@aol.com


Opening: Channel Campaign Manager, Nortel Networks

Responsible for securing and running customized lead gen campaigns with top tier Nortel Networks channels using Marketing Allowance Funds. Includes assessing unique lead gen campaigns for each channel, engaging vendors, coordinating campaign parameters, running the campaign, and reporting results. BA, MBA a plus, experience in multiple modes of lead gen, ability to sell campaign ideas, manage 10+ campaigns at a time, analyze and present data, work operationally and negotiate favorable pricing, understand customer value propositions, teamwork mentality, passion for success. Position may be in Research Triangle Park (Raleigh), NC; Richardson, TX; or Santa Clara, CA. Email: weaverj@nortelnetworks.com


Opening: Director, Direct Response Marketing, The Motley Fool

Seeking a solid player/coach to drive direct response & conversion marketing efforts for The Motley Fool as our newest Director, Direct Response Marketing. Extensive online and email campaign experience a must! Interested applicants can apply at
http://www.jobs.fool.com


Opening: Director of Public Affairs/Communications, Abbot Laboratories

Based in Redwood City, CA, Abbot is seeking a candidate to manage media relations, product publicity, and PR programming activities for Abbot Vascular Devices. Must have experience in medical devices or related industry, with significant experience in managing communications programs, public relations agencies, and budgets. Email Irene.wolinski@abbott.com


Opening: Director of Marketing Communications, Prime Hospitality Corp.

Based in Fairfield, NJ, this position leads the marketing services team in all aspects of marketing communication (brand positioning, creative development, media placement -- national and local). In addition, the holder will be a major resource for brand sales in promotions and collateral. Minimum 7-10 years experience required. Email: JWelch3419@aol.com


Opening: Director Global Communications, Aveda

Work for the creator of natural, plant-based products in NY, to direct and implement stories, enhanced product placement and spa coverage in the fashion/beauty/style media. Will oversee all media for national beauty/fashion magazine/broadcast crediting, and will identify talent within the Aveda network for major beauty/fashion coverage. 5-7 years of PR experience with solid experience in hair.
http://www.aveda.com/about/employment/corpdetail.asp
?type=corp&job=3321



Opening: VP Consumer Direct, Lycos, Waltham, MA

Successful candidate will be based in Waltham, MA, to develop and manage marketing initiatives designed to increase the total value of Lycos Network customers, including upgrading anonymous and registered users to paid services, retaining customers, and driving customer registration and paid services.
http://jobsearch.lycos.newjobs.com/getjob.asp?JobID=21552978
&AVSDM=2004%2D04%2D14+10%3A33%3A03&Logo=0&col
=dltj&cy=&brd=3776&lid=&fn=3368&q=



Opening: Director of Visual Merchandising, Smith & Hawken

Responsible for developing and implementing the visual presentation and in-store marketing to enhance brand and drive sales. The VMD conceptualizes in-store presentations and works with the creative department and outside resources in the development of the final product. 5-7 years retail/visual merchandising management experience with increasing levels of responsibility a must. Hardgoods experience a big plus. Email: Resumes@smithandhawken.com


Opening: Director of Product Management/Flash Clients, Macromedia

Will lead a team of product managers and drive product strategy formation and execution for some of Macromedia's most important infrastructure technologies. 6+ years experience with enterprise application development tools and infrastructure products.
http://www.macromedia.com/macromedia/hr/reqs/mktg/2092br.html


Opening: Director of Global Marketing, Broadband Solutions, Real Networks

Join Real in Seattle to provide marketing for Real's technology and solutions products to the global Broadband Service Provider space. The position will create product and solution marketing including requirements, value proposition, competitive positioning, pricing, and outbound marketing. Prefer MBA or Master's in technical field plus hands-on experience in product/solution marketing to Broadband Service Providers including requirements, value prop, competitive positioning, pricing and outbound marketing collateral.
http://jobs.realnetworks.com/onlinejobs/jobs/submit.cfm?fuseaction=
dspjob&id=23&jobid=47341&company_id=15576&version=1&source=
ONLINE&JobOwner=948925&level=levelid1&levelid1=9034&parent=
Marketing&startflag=2&CFID=34770701&CFTOKEN=18986879



Opening: Director of Product Marketing, E.piphany

Seeking an individual to join the team responsible for product marketing and product management of E.piphany's operational CRM applications targeted for key vertical industries. Will develop product marketing plans, product marketing and sales support materials, product requirement documents, and product content plans. 10+ years overall experience in areas related to product management or product marketing with 4+ years management experience.
http://www.epiphany.com/employment/mktg_dir-product-mktg.html


Seeker: Marketing/Marketing Communications, Phili-area

Energetic marketing leader with successful track record in launching new products/services, developing ads and PR initiatives, creating and leading integrated marketing campaigns, developing Web content, and managing brand stewardship within diverse industries. Strategic thinker, creative problem solver and team builder, particularly adept at managing projects, people and budgets to meet business objectives. Email: mtrogers@att.net


Seeker: Marketing Director

Dynamic career as a marketing strategist spearheading successful programs nationwide to optimize product/service performance, drive revenue growth, and strengthen competitive market position. Strong qualifications in new product development and market launch. Extensive experience in agency/media negotiations and management. Email: johnstonz@yahoo.com


Seeker: Marketing Management or Strategist

Proven, practical practitioner who zeros-in on achieving marketing goals and objectives. A quick study, and a make-it-happen marketing professional. To learn more: http://www.careermag.com/CarolRuch


Seeker: Interactive Media Professional, New York

NYC-based Interactive Media Professional with 8 yrs exp. in TV News websites, E-Commerce, and Online Ads. Seeks Client Services/Affiliate Relations/ Project Manager Position in Cable, Broadcast, or Interactive Media. P/T MBA Student. Willing to relocate. E-mail: nyc_mediaguy@yahoo.com


Seeker: Senior Marcom Position

15 years experience in magazine publishing, 8 years in online marketing, extensive experience with name-brand companies and creatives. Know print and email, Web content strategies, PR and crisis communication, strategic positioning and tactical execution. If you want to think outside the box while keeping ROI in mind, want focused results blended with savvy creativity, then drop me an email. Email: pugfriend99@hotmail.com


Seeker: Results-oriented Brand Builder, Strategic Marketer, Indianapolis, IN

Seeks management position in marketing, ad and/or strategic planning. Track record includes: branding of companies/cultures for any number of industries, process improvement for and management of integrated marketing communications departments, field marketing, corporate marketing, website and collateral development, trade shows/conferences as well as webinars. Thorough understanding and application of ROI and competitive intelligence. Email: janchronic@aol.com


More Useful Career Links:
>> Past month's posted openings
>> List of Best Job Sites for Marketing, Advertising & PR
>> List of best headhunter & recruiters' sites
>> Home page for MarketingSherpa's Career Climber

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