MarketingSherpa.com Creative Samples Library

No! Pudge online ad campaign January 2004:

Note: This sample is from the MarketingSherpa article:
Case Study: How to Use Online Ads to Build a Groundswell of Consumer Support (and Get Stocked in Wal-Mart)

  1. WeightWatchers.com recipe-of-the-day promo
    - recipe offer as editorial on home page
    - recipe as editorial including hotlink in instructions as "Step 4"
    - skyscraper ad run elsewhere on site
  2. Landing page for offer
  3. Flyer inserted into mail order packages