Creative Samples Library

Sun Microsystems Marketplace Education Campaigns:

Note: This sample is from the MarketingSherpa article:
Case Study: Sun Microsystems Tests High-Impact Brand Revival Campaigns Online: 3 Broken Rules

  1. CMP TechWeb "Dogear" campaign
  2. Past canned event
    - initial entry page
    - HTML Version of main home page
  3. Email preferences opt-in page with wide variety of offers