MarketingSherpa.com Creative Samples Library

Example: Using a Press Release to Get Search Engine Traffic:

Note: This sample is from the MarketingSherpa article:
Case Study: PR & Search Marketing: 5 Steps to Get More Press Attention by Using No-Cost Search Optimization SUMMARY

  1. Online Shopping release
    - as it shows in Yahoo News search results
    - entire release
    - as it showed up in Google News
  2. Holiday Gift Idea release
    - as it showed up #1 on Google's main search
    - entire release