Creative Samples Library
ServiceWare's White Paper Campaigns:
Note: This sample is from the MarketingSherpa article:
Case Study: How to Invent & Promote White Papers that Fortune 500 Prospects Find Irresistible
Typical ads for white papers
- Call Center Insider
- KMWorld Newslinks
Typical ad landing pages
- "Welcome HDI Reader" version
- "Welcome ZDNet Reader" version
As seen on Bitpipe
- 11/10/04 ranking on Most Popular Papers (#15)
- Abstract as seen on Bitpipe to encourage downloads