Creative Samples Library

ServiceWare's White Paper Campaigns:

Note: This sample is from the MarketingSherpa article:
Case Study: How to Invent & Promote White Papers that Fortune 500 Prospects Find Irresistible

  1. Typical ads for white papers
    - Call Center Insider
    - KMWorld Newslinks
  2. Typical ad landing pages
    - "Welcome HDI Reader" version
    - "Welcome ZDNet Reader" version
  3. As seen on Bitpipe
    - 11/10/04 ranking on Most Popular Papers (#15)
    - Abstract as seen on Bitpipe to encourage downloads