MarketingSherpa.com Creative Samples Library

Royal Carribean Email Campaign:

Note: This sample is from the MarketingSherpa article:
Case Study: Royal Caribbean's Interactive Cruise Planner Email Campaign Features a Stealable Idea for All Marketers

  1. Cruise Planner email offer
  2. Microsite
    - home
    - "enter your name" pop-up
    - full-throttle home
  3. Typical newsletter
  4. Microsite
    - initial boilerplate welcome
    - 7 days later offer follow-up