MarketingSherpa.com Creative Samples Library

B2B Email Creative That Worked from Ruth Ann Barrett of RED Direct:

Note: This sample is from the MarketingSherpa article:
Case Study: How to Use Email to Market to C-Level Execs: Top 4 Dos & Don'ts (Hint: Don't Rent Lists)

  1. Webinar invite
  2. Webcast thank-you reconnect
  3. Web-generated lead qualifier email
  4. Post-trade show reconnect email
  5. BusinessWeek campaign to prequalified names