Creative Samples Library PhoneHog Registration Page Tests: Note: This sample is from the MarketingSherpa article: Case Study: PhoneHog Tests 100 Online Registration Form Variations to Improve Conversion Rates 38% Photo of a human being holding a phone Cartoon of PhoneHog pig with phone Headline test - Stop Paying for long distance calls Copy test - 3 million members Bullet point test - yes/no reasons to join (This was the winning creative.) Pop-up asking if email is correct