Creative Samples Library
Nortel Mobility Solutions’ Virtual Tradeshow:
Note: This sample is from the MarketingSherpa article:
Case Study: Exclusive - Nortel Tests Virtual Tradeshow (instead of a Webinar): Tactics & Results
Marketing
- educational multimedia demo on virtual tradeshows
- email invite letter
- microsite to garner pre-registrations
Conference
- main hall
- typical presentation screenshot
Exhibit hall
- pop-up telling attendees to visit a booth
- main exhibit hall
- sample Nortel booth
- sample Intel booth
- pop-up pushing attendees back to see speeches
Post-show thank-you note
Result stats