Creative Samples Library

Nortel Mobility Solutions’ Virtual Tradeshow:

Note: This sample is from the MarketingSherpa article:
Case Study: Exclusive - Nortel Tests Virtual Tradeshow (instead of a Webinar): Tactics & Results

  1. Marketing
    - educational multimedia demo on virtual tradeshows
    - email invite letter
    - microsite to garner pre-registrations
  2. Conference
    - main hall
    - typical presentation screenshot
  3. Exhibit hall
    - pop-up telling attendees to visit a booth
    - main exhibit hall
    - sample Nortel booth
    - sample Intel booth
    - pop-up pushing attendees back to see speeches
  4. Post-show thank-you note
  5. Result stats