MarketingSherpa.com Creative Samples Library

Miller Heiman's Survey Campaign:

Note: This sample is from the MarketingSherpa article:
Case Study: How to Get 1,000s of Prospects to Fill Out a Survey (& What to Do With the Results)

  1. Emailed invite as newsletter issue of the month
  2. Pop-ups appearing on company site
  3. Hoovers ad
  4. Results offer as newsletter issue of the month
  5. Landing page for results offer to newsletter readers
  6. Sample tupical non-survey newsletter issue