Creative Samples Library

James Hardie Siding Campaigns:

Note: This sample is from the MarketingSherpa article:
Case Study: Using Consumers to Influence B-to-B Buyers: How James Hardie Sells 1.8 Billion Siding Units Annually

  1. National ad to influence consumers
  2. Regional ad, co-branded with a local builder, to influence consumers
  3. Web home page for consumer marketplace
  4. B-to-B trade magazine ad to influence builders
  5. B-to-B trade magazine ad to influence remodeling companies
  6. Web home page for builders
  7. Stat charts showing Hardie's sales growth since the campaigns began