Creative Samples Library

J.G. Wentworth Lead Generation Campaigns:

Note: This sample is from the MarketingSherpa article:
Case Study: How JG Wentworth Fixed Blah Online Marketing Results (Web Now 49% Lower Cost Per Lead Generated Than TV Ads)

  1. Google Campaigns
    - Creative for "JG Wentworth" searchers
    - Creative for less qualified searchers
  2. Co-registration offer
  3. NASCAR campaign
    - banner ad on related site
    - NASCAR-style landing page
  4. Email follow-up to newly registered lead