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T.J. Gentle, President and CEO, SmartFurniture

This week, MarketingSherpa is in the windy city for the 10th annual Internet Retailer Conference and Exhibition. In this video, T.J. Gentle, President and CEO, SmartFurniture, and speaker at IRCE, joined MarketingSherpa's Allison Banko in the MarketingSherpa Media Center. Watch this exclusive interview as Gentle talked about prescriptive personalization.

"The standard approach to personalization is using big data, but the innovating factor for us is that we use the expertise of our staff combined big data. So it's a combination of big data and human intuition," Gentle explained.

Learn how SmartFurniture leverages customer profiles to provide a more relevant customer experience in this video from the MarketingSherpa Media Center.

Watch the latest interviews from the MarketingSherpa Media Center live at IRCE.

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