MarketingSherpa is reporting live from IRCE, the world's largest e-commerce event. Watch this video as IRCE speaker Sukhinder Singh Cassidy, Chairman and Founder, Joyus, sat down with MarketingSherpa's Daniel Burstein to discuss video marketing in e-commerce, and how to leverage it effectively.
Cassidy explained how video content that is tight, focused and includes a great hero shot is essential to effective video marketing to show a product that the consumer otherwise cannot touch and feel.
Taking the site to the next level using video has been a key part of Joyus' success.
"Today, we're a retailer, and tomorrow, we think of ourselves as a marketplace," Cassidy said.
Watch this video for exclusive content on how to leverage videos for e-commerce from Cassidy, who was recently named a top woman in e-commerce in Forbes.
Watch the latest interviews from the MarketingSherpa Media Center live at IRCE.