Watch exclusive interviews from the
MarketingSherpa Media Center — live from
IRCE, the world's largest e-commerce event

Sukhinder Singh Cassidy, Chairman and Founder, Joyus

MarketingSherpa is reporting live from IRCE, the world's largest e-commerce event. Watch this video as IRCE speaker Sukhinder Singh Cassidy, Chairman and Founder, Joyus, sat down with MarketingSherpa's Daniel Burstein to discuss video marketing in e-commerce, and how to leverage it effectively.

Cassidy explained how video content that is tight, focused and includes a great hero shot is essential to effective video marketing to show a product that the consumer otherwise cannot touch and feel.

Taking the site to the next level using video has been a key part of Joyus' success.

"Today, we're a retailer, and tomorrow, we think of ourselves as a marketplace," Cassidy said.

Watch this video for exclusive content on how to leverage videos for e-commerce from Cassidy, who was recently named a top woman in e-commerce in Forbes.

Watch the latest interviews from the MarketingSherpa Media Center live at IRCE.

What does a successful e-commerce company look like? See how you measure up.

From the same institution that brought you the Media Center at IRCE:

Watch the Latest Interviews from IRCE

E-commerce Personalization

T.J. Gentle, President and CEO

Social Media Crises

Andrew Jones, Industry Analyst
Altimeter Group

The Future of Mobile

Charles Nicholls, Founder, Chief Strategy Officer

Holiday E-commerce

Debbie Hauss, Editor-in-Chief
Retail Touchpoints

Content Tags for Personalization

Jeffrey Talajic, Product Manager
Frank & Oak

Vendor Selection

Mitch Zlotnik and Seth Pauley
Audimute Acoustic Panels

Testing and Optimization

Lisa Foreman, Marketing Conversion Manager
Nations Photo Lab

Online Privacy

James Koons, Chief Privacy Officer

Live Chats for Optimization

Brooke Beach, Marketing Manager

Help Customers Help Themselves

Linda Taddonio, Insite Software
Matt Ruggle, Great Northern Corporation

Effective Video Marketing

Sukhinder Singh Cassidy, Chairman and Founder

Embracing Marketing Automation

Lenny Kharitonov, President
Unlimited Furniture Group

Valuable Content Marketing

Joan Dyer, Director of Marketing

Evaluating “Omnichannel”

Lisa Butler, Head of Enterprise Solutions Enablement, eBay

Instilling Trust Online

Craig Spiezle, Executive Director
Online Trust Alliance

Event Marketing

Darrell Denny, Executive Vice President
Emerald Expositions

Paid Search Marketing

Timothy Seward, ROI Revolution
Victor Yacaman, Leonisa

Global E-commerce Insights

Don Davis, Editor-in-Chief
Internet Retailer

Establishing Brand Value

Rob Garf, Vice President, Industry Strategy

Instagram and Pinterest

Aime Schwartz, King Arthur Flour
Jason Miles, Liberty Jane Clothing

Small Business E-commerce

Nicole Snow, Founder
Darn Good Yarn

Affiliate Marketing

Jeff McCollum, Founder and President

E-commerce in Brazil

Priscila Inserra and Renato Gonzaga
Concierge Brazil

Acquisition Mindset for E-commerce

Abe Garver, Managing Director
BG Strategic Advisors

B2B E-commerce

Sean Cook, ShopVisible
Ryan West, WestMusic

Creating a Customer Profile

Pete Prestipino, Editor-in-Chief
Website Magazine

Responsive Design

Michael Layne and Jen Rademacher

Bloggers as Affiliates

Carolyn Kmet, Chief Marketing Officer
All Inclusive Marketing

User-generated Content

Jimmy Wales, CEO and Founder

Email Marketing

Scott Heimes, Chief Marketing Officer
Digital River

Mobile Apps

Udi Nir, Chief Technology Officer

Marketing to Millennials

Carlos Gil, Senior Manager, Digital Marketing