MarketingSherpa's Daniel Burstein just chatted with Scott Heimes, Chief Marketing Officer, Digital River, in the MarketingSherpa Media Center. In this video, hear how email marketing is thriving in e-commerce.
"Email marketing is not dead. We see email as being very effective across e-commerce. In fact, we see it as the No. 2 most effective tool behind search engine marketing," Heimes said.
Watch this video to learn how responsive design, triggered sends and diving into emerging markets can take your e-commerce email marketing efforts to the next level.
Watch the latest interviews from the MarketingSherpa Media Center live at IRCE.